Thursday 21 April 2011

Question 4 - How did you use new media technologies in the construction and research, planning and evaluation stages?

The term new technologies covers a wide and vast range of different meanings. However, in general,  it means the different types of electronic communications that have emerged and developed from computer technology.  As a society we are constantly moving into a digital age through the use of such things as computers, laptops, software, cameras, televisions, high definition and many more. Today's society has moved away from using old technologies such as newspapers, books, CDs, and videos and is always inventing new 'state of the art' equipment that is used by a majority of people.   

Above is a montage of all the different new technologies I have used during this project.



1.     Youtube - This website has been very helpful through the whole process of making our short films. It allowed us to look at previous examples of short films that had been uploaded and to look at a wide range of different genres. In addition, as well as looking at other people's individual work it was also a place where we could upload our own work.  We put video evidence of the different tasks we had completed such as our pre-production lighting experiments along with short clips from production. Our final short film will also be uploaded onto this website where we can receive feedback.  Today, without ''Youtube' the sharing and displaying of videos would be impossible unless shown at a cinema to a previously arranged audience. 

2.     Sony PD150 - This was the camera we used to film 'Karma'.  It was a very expensive piece of equipment and one that we had never used before.  This meant that before filming, Liam our camera operator, had to prepare and familiarise himself by doing practice shots.  This new technology allowed  our short film to have a professional look. Without, digital cameras we would have had to film using a photogenic camera that takes a rapid sequence of photos on a strip of film. 

3.     Flip Video Camera - Last year during our project of an opening sequence we used a flip video camera; this meant that we were all very confident using this equipment.   It is very simple, quick and effective. We used this camera to film all our evidence that we wanted to upload onto Youtube, for example our audience feedback could quickly be recorded using this video. If this new technology hadn’t been invented then showing evidence of group work and audience feedback wouldn't have been done as easily and instead we would have had to keep a log by writing down our progress as well as given questionnaires for audience feedback, which is much more time consuming. Just like with the Sony PD150 if this technology hadn't been invented we would have had to use a photogenic camera that takes a rapid sequences of photos on a strip of film. 

4.     Scanner - Using the scanner was a great way of uploading our pre-production work onto our Blogger sites. We used the scanner for documents that couldn’t be done using the computer such as the storyboards; this was due to the fact that they had to be hand drawn. Without this technology we wouldn’t have been able to upload and publish some of our pre-production documents which in turn meant we could have lost marks. 

5.    Mobile Phone - At the start of our production all members of the group exchanged numbers with each other. This turned out to be very useful when it came to production as Emily, our director, could easily arrange days for filming. It was also a quick way to make sure that our actors were available as they attended different schools for some lessons.  We also used our mobile phones to take photos and send the pictures to each other to be used for Blogger work.  Without mobile phones, organising filming and group meetings would have been very time consuming and much more difficult to arrange.  In addition without any digital technology we would have had to write letters to each other to plan dates, times and places to meet for filming, which in turn would require a reply!

6.     USB - These were very useful when it came to sharing work within the group.  For example, rather than everyone having to scan the storyboards, which was time consuming, it meant that only one person needed to and we could copy them quickly onto our USB memory sticks. I also used my USB as a backup for all my documents on the computer, meaning if I lost them in hard copy I had a spare and wouldn't need to panic! If it wasn’t for the development of this new technology then sharing and copying work would take up a lot more time that could be spent on other more meaningful tasks. In addition, we wouldn't have been able to share work and individually would have had to reproduce the documents.  

7.     SLR Camera - We used this camera a lot throughout pre-production and production. It was used to take all our location recce photos which where then merged together to create one large picture. During production we used it to take photos of our actors to enable us to look out for continuity in clothing and also to have photos of us as a group setting up the equipment and being on set of the location.  I also used the camera to take my photo cards for the short film, the camera created a high quality professional finish to the photos that wouldn’t have been created using a normal digital camera. Without this technology it would have been very hard to show evidence production and location to the Director.   We could have used an 'old fashioned' camera that uses roles of negative film to develop our photos but the negative side to using this type of camera is that you can't preview or delete your photos, meaning you have to think carefully before taking you photo as well as the cost of having to have the film developed.

8.     Blogger - This is an online website that we all signed up to and is used as a website to publish and display all our work.  Through using this website it allows us to personalise our page, choosing different designs and layouts for our work. During this project we have to meet a number of different criteria and through blogger we can display these tasks easily and effectively through different posts, which can be easily marked.  Through the use of the Internet and blogger it meant that we didn't have to carry around all our work and it was all saved online, which is easily accessible.  If we didn't use Blogger then we would have to display our work on paper and create a portfolio.  

9.    Adobe Premier - This is the programme and software that we used to do all our editing; all our edit suites at school have this installed. This allows us to create a professional short film where we can save, edit and add effects to our short film such as sounds and lights. This new technology has allowed us to create a professional looking short film that would have previously only been used by professionals and would have been hard to come by.  Without this new technology we wouldn’t be able to edit our short film.  Had we used a photogenic camera that takes a rapid sequences of photos on a strip of film, we could have edited our film through razoring the strip of film and then sticking them back together. 

It's clear that without these new technologies our pre-production and production work would not be the same qaulity. We wouldn’t have high quality photos that we can use for our postcards or to use of location recces for evidence.  The Sony PD150 and the small flip videos used to show group tasks and audience feedback allowed us to present high quality filming. It is fair to say that without these new technologies our whole project would have taken a lot longer to complete and sharing our work with others would have been more difficult and much harder.

As a group these new technologies have enhanced the quality of every aspect of our project. Without realising it these new technologies have become part of everyday life.  When I think of the equipment my parents would have had to have used to make such a film I consider myself to be very fortunate to be able to use such professional and modern equipment.  Doing research into photogenic cameras that use strips of film it is obvious that the process was very time consuming and probably expensive and directors wouldn't have had as many options to experiment and the freedom to make mistakes as we do today. Even though these photogenic technologies seem very outdated there are still examples of people using this equipment today.  

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